Harley Davidson Announces India Exit

The US premium motorcycle company has recently announced its departure from India the worlds second largest two-wheelers market.

Harley davidson announces india exit. American cult bike manufacturer Harley Davidson on Thursday said it is discontinuing its current business model in India. Iconic American cruiser bike maker Harley Davidson on Thursday confirmed its exit from the Indian market bringing to a close a decade long journey of mostly unfulfilled potential. The maker of the Renegade cruiser too cited poor sales and low demand as the reason for its exit.

Harley-Davidson is not the first American bike brand to see the end of the road in India. Harley-Davidson Inc said on Thursday it would discontinue its sales and manufacturing operations in. With the announcement of Harley-Davidson to close its India manufacturing facility the Federation of Automobile Dealers Association FADA called for the need for a Franchise Protection Act in the country to avert brands from abruptly closing their operations leaving their channel partners and customers in a fix.

The brands network in India is now watching for what its new innings with Hero MotoCorp may bring. Harley Davidson exits current business model in India. Harley Davidson Announces India Exit Its all over now said Singh a service representative.

Harley Davidsons portfolio in India includes bikes like Street 750 and Iron 883 among others with prices starting from Rs 469 lakh and going up. As part of the global rejigging Harley-Davidson is likely to make Thailand its main hub for Asia Pacific due to the southeast Asian countrys competitive tax regime the sources said. Harley Davidson Announces its Exit from India Low bike sales is the reason Harley Davidson is moving out of India though it is looking for a partnership in the future.

Harley Davidson will not exit India but will scale down its operations here. American cult bike manufacturer Harley Davidson on Thursday said it is discontinuing its current business model in India. In 2019 the failure of Miami-based UM Motorcycles here led to a loss of over 150 crore to its dealers.

About 13 of Indians own a two-wheeler of some brand. The move comes as part of Harley-Davidsons Rewire strategy that intends to refocus the brand on its core markets. Harley Davidson exit to impact around 2000 jobs across dealerships.